Originals

Magnet develops original franchises with creators and entertainment companies to build new audiences and the businesses around them.

Living for the City show art

A SIDE STAGE original from Magnet Originals and Live Nation

Living for the City

Every revolution has a zip code

Hosted by Hanif Abdurraqib

MacArthur Fellow Hanif Abdurraqib hosts a docuseries and video podcast about the cities behind America’s most influential music, beginning with Detroit. The first season reached more than three million listeners and viewers and won Gold for Best Music Podcast and Silver for Best Video Podcast at the Signal Awards.

3M+

listeners and viewers in season one

2026 Signal Awards Gold Winner2026 Signal Awards Silver Winner

SUPERFANS key art

A SIDE STAGE original from Magnet Originals and Live Nation

SUPERFANS

Different lives, same soundtrack

Hosted by Lyndsey Havens

Billboard’s Executive Editor Lyndsey Havens hosts this visually dynamic video podcast, bringing fans from different walks of life together for an unforgettable concert experience, with trivia competitions, personal stories and surprise artist encounters along the way. The first season features fans of Kid Cudi, Peso Pluma, Stray Kids, Big Boi, KATSEYE and A$AP Rocky.

Everyone Watches Women’s Sports™ key art

With TOGETHXR and iHeart Women’s Sports

Everyone Watches Women’s Sports™

Hosted by Sam Jay, Jordan Chiles and Ari Chambers

Developed by Magnet Originals and produced by TOGETHXR and iHeart Women’s Sports, Everyone Watches Women’s Sports™ is hosted by Sam Jay, Jordan Chiles and Ari Chambers.

Brands and media partners

Make something
people choose
to watch.

Magnet develops creator-led franchises for creators, platforms and media companies.

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