About Magnet

Our point of view

Creators shouldn’t have to sell what they’ve built in order to grow it.

Creators are expected to make the work, grow across very different platforms and run increasingly complex businesses, usually with a small team. Magnet helps them decide what to build next, brings in the people to do it and runs the new parts of the business alongside them.

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Founder

Megan Cunningham

Founder and Chief Creative Officer

Megan Cunningham has spent 25 years building media companies alongside celebrity talent and leaders from Silicon Valley and Wall Street. She started Magnet Media as a filmmaker, creating work for HBO, MTV and PBS. After signing Apple as her first client, she grew it into one of the first brand storytelling studios. From there she created for Google, Amazon, Chase, BlackRock and Airbnb while building the personal brands for celebrities, bestselling authors, senior executives and founders.

As founder of Magnet Originals, she now brings that playbook to premium creators, who keep ownership of the companies and ideas they build with her. She directs the Signal award-winning series Living for the City and SUPERFANS and authored The Art of the Documentary. She’s spoken on global industry stages including at The World Economic Forum at Davos, Cannes Lions, the Sundance Film Festival and SXSW. Her mission is to tell stories that matter so that we live in a more just and compassionate world.

The team

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Our team brings together operators from Spotify, TikTok, VICE, NBCUniversal and SiriusXM across production, audience development, creator partnerships, data and operations.

Alexandra Zaslow

Executive Producer

Formerly of NBC News, Yahoo News, Herzog & Company and At Will Media.

Dustin Goot

Vice President, Top Creator™ Network

He previously led creator monetization and brand partnership programs at TikTok.

Subrata De

Senior Executive Advisor, Content Strategy and Operations

Formerly of VICE News, ABC News, MSNBC and NBC News.

Brannan Goetschius

Head of Audience Strategy & Growth

His experience spans SiriusXM, Spotify, The Orchard, NBCUniversal and 101 Studios.

Chanel Thorpe

Data Analyst

Uses data to tell stories, create insights and draw conclusions.

Veronika Makoviak

Executive Production Assistant

Her experience spans casting and creative partnerships.

Advisory board

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Our advisors have built and led businesses across entertainment, media, technology, sports, music and venture capital. Our advisory board is active, and hands-on. Members work closely with our team and share their experience with our creators and partners whenever it can help.

David Linde